by ezz | Jul 23, 2025 | Case Studies
The GIZ Employment Promotion Program (EPP) is a German Development Cooperation initiative designed to address Egypt’s persistent employment challenges by enhancing the quality of career guidance services, narrowing the skills gap, and reinforcing the connection between education and the labor market.
As a trusted implementation partner, GFD Learning supported the program with tailored strategies to strengthen the technical education system, empower educators, and promote public-private collaboration, ensuring Egyptian youth are equipped with the competencies needed to navigate the future of work.
The Challenge
Despite a growing young population, Egypt’s job market continues to suffer from a mismatch between graduates’ skills and employer expectations.
The key challenges were:
- The absence of early career orientation mechanisms in basic education.
- Limited capacity among educators and career counselors to provide structured, market-relevant guidance.
- Weak collaboration between schools and the private sector in preparing students for real employment pathways.
GFD Learning’s Role
GFD Learning’s contribution was centered on strengthening the career readiness ecosystem across Egypt’s education sector.
In close collaboration with GIZ, GFD Learning:
- Developed an operational framework for career orientation in preparatory schools, helping students make informed decisions about their future.
- Led capacity-building programs for teachers and career advisors, enabling them to deliver relevant, high-impact guidance to students.
- Enhanced cooperation between education institutions and the private sector, laying the groundwork for employment-focused partnerships.
“Through the GIZ Employment Promotion Program, GFD Learning has strengthened career guidance, enhanced TVET capacity, and fostered public-private partnerships to equip youth with market-driven skills and employment opportunities.”
— Deutsche Zusammenarbeit (GIZ)
by ezz | Jul 23, 2025 | Case Studies
Client Overview
El-Sewedy Electric for Trading and Distribution (EETD) is a leader in energy management and efficiency with a rich history of over 80 years.
They are dedicated to promoting safety across their operations, aiming for a hazard-free work environment for their employees and workmen.
Their Health, Safety, and Environment (HSE) team focuses on preventive actions to save lives through ongoing training and hazard reporting.
The Challenge
EETD faced several challenges with their traditional offline training programs:
- Time and Productivity Loss: Bringing employees from work sites to office training sessions was time-consuming and caused delays in their workflow.
- Trainer Availability: Many trainers were busy engineers, limiting the frequency of training.
- Capacity Issues: Physical space limits restricted the capacity to train a large number of employees at once.
To address these issues and ensure a safer working environment, EETD sought a more efficient, scalable solution for educating their workforce on identifying and reporting hazards. GFD Learning partnered with EETD to bring this vision to life through digital training solutions.
The Solution
GFD Learning developed a highly customized, interactive online course on Hazards Identification & Reporting, tailored specifically to EETD’s needs.
GFD Learning Interactive course aimed to:
- Create an Engaging Learning Journey: Through immersive learning experiences, employees could practice making decisions, understand consequences, and receive feedback in real-life scenarios.
- Gamification: Key elements such as gamified learning and scoring systems were incorporated to make the training more engaging.
- Branched Scenarios: Real-life situations were used to help employees recognize hazardous materials and learn how to report them effectively.
- Interactive Case Studies and Exercises: These helped solidify knowledge through hands-on learning.
One of the course’s key features was the AMAN GAME, which taught workmen how to identify and use danger signs in real-world scenarios. The game included challenges, support resources, and a scoring system to motivate learners.
GFD Learning Secret Recipe:
10% Gamification + 20% Branched scenarios + 15%Non branched scenarios + 25%Interactive case studies 30% Interactive exercises = 100% Interactivity
We, the GFD Learning team, introduced a highly customized interactive course turning a very solid & boring content into an exciting learning journey to study.
When you work on developing influential content like this, through an immersive learning journey, in which the learner could make decisions, see the results of those decisions and be provided with feedback upon them.
GFD Learning believes in using interactive, game-based learning to make safety training more effective. In this case, we:
- used branched and unbranched scenarios to provide varied learning paths.
- Included interactive exercises to encourage active participation.
- Used gamification to engage learners and reinforce concepts.
Through these techniques, we ensured that EETD’s employees not only learned how to recognize hazards but were motivated to actively engage in safety practices.
The Results
The course had a significant impact on both the safety culture at EETD and operational efficiency:
In just 80 days, GFD Learning’s team researched, developed, and launched this course, which is now an integral part of EETD’s safety management system.
Project Numbers:
- 300 lives protected through the course training.
- 12 offline training sessions saved per year.
- 80 days to complete content development, animation, and deployment.
“Change is unstoppable, and only companies that adapt how they share knowledge will thrive. EETD, in partnership with GFD Learning, pioneered a new approach that has greatly enhanced our employees’ learning and fostered a safer, hazard-free culture. GFD Learning’s professionalism, teamwork, and commitment were key to this success.”
– Eng. Waleed Saad, HR Director, El-Sewedy Electric T&D
Ready to try GFD Learning’s Secret Recipe? Contact our experts now!
by ezz | Jul 23, 2025 | Case Studies
History will remember 2020! It’s one of the most tragic years in history. In a day and night all of us were asked to fight an invisible enemy! The Emerging coronavirus (COVID-19).
Client Overview
The Universal Health Insurance Association (UHIA), in collaboration with the Public Health Care Authority, plays a critical role in Egypt’s healthcare system, focusing on ensuring the welfare and protection of both medical professionals and the public during health crises like the COVID-19 pandemic.
The Challenge
In the face of the COVID-19 pandemic, protecting the medical professionals on the front lines, known as “The White Army”, became a top priority.
The challenge was to disseminate verified, practical, and urgent infection control protocols to a vast network of healthcare providers across Egypt. This includes hospitals, ICUs, oncology departments, and laboratories.
The demand for swift, accurate training was immense, and traditional methods would have been too slow and inefficient.
A solution was needed to protect those fighting on the front lines and prevent further transmission within medical institutions.
Risky Adventure
The start was when our team traveled to Port Said to record the course videos. The shooting happened at El-Nasr Specialized Hospital for Children, East Port Said.
We recorded the pathway of the suspected patient since entering the emergency department to reach the isolation room in the hospital.
Just imagine the danger we were in! just imagine the danger surrounding our white army heroes every day till now!
It wasn’t a piece of cake to wear all personal protective equipment and move around holding lightning equipment, cameras and so on at critical places like the hospital.
Eventually, we managed to record a full simulation about the standard precautions.
Insert a video sample
Recommended: from the simulation parts not instructors’ video
GFD LearningSecret Recipe
GFD Learning created a Video-Instructor Led Training (VILT) course in Arabic. It focused on infection control for healthcare providers.
The course was made with Dr. Ameer El Telwany, CEO of the General Authority of Healthcare.
It followed the latest protocols from WHO and Egypt’s Ministry of Health.
GFD Learning also produced five animated videos under the campaign “Weqaya.” These videos educated the public and medical staff on COVID-19 prevention.
Topics included:
- Episode 1: Infection control standards
- Episode 2: Mistakes to avoid while using personal protective equipment (PPE)
- Episode 3: Continuation of mistakes to avoid with PPE
- Episode 4: Home isolation instructions
- Episode 5: Mental health for healthcare workers
These videos were designed to increase awareness, prevent mistakes, and offer crucial mental health support to healthcare professionals.
GFD LearningSecret Recipe
At GFD Learning, we believe in the power of technology and online education to reach a large number of individuals efficiently, especially during critical times like a pandemic.
Our approach emphasizes real-life situations, personalization, and the use of visual aids to ensure that the information is not only accurate but also engaging and easy to absorb.
Through our VILT and animated videos, we aimed to provide trusted, authorized medical knowledge to healthcare workers and the general public, avoiding the dangers of misinformation spreading on social media platforms during a time of widespread panic.
The Results
GFD Learning’s involvement resulted in a swift and efficient solution to train thousands of medical staff in Egypt.
Not only did we ensure the spread of verified knowledge, but we also helped healthcare providers enhance their safety protocols. The campaign reached:
- 200,000+ organic views on social media, significantly increasing awareness about infection control and the necessary precautions
- All Required medical staff trained
- Contributed to lives saved by improving infection control practices across healthcare facilities
Project Numbers:
- Duration: 6 months
- Views: 200,000+ organic views on Facebook
- Impact: Saved lives by reducing transmission rates in healthcare settings
“We are proud to have partnered with GFD Learning to create the “Weqaya” campaign. Their professionalism, creativity, and quick adaptation to our needs were instrumental in delivering a critical training program to our healthcare providers.
The quality of the videos and their ability to make the complex medical information easily digestible for our staff was outstanding. We’re grateful for their contribution to keeping Egypt’s medical workforce safe during this challenging time.”
— Dr. Ameer El Telwany, CEO of the General Authority of Healthcare, Egypt
A Message from the Heart
We dedicate this project to all members of the White Army, the healthcare workers on the front lines, who continue to fight this invisible enemy. We are also deeply saddened by the loss of those who have passed due to COVID-19 and extend our heartfelt gratitude to the Public Health Care Authority and Universal Health Insurance for their unwavering support.
Let GFD Learning’s secret recipe transform your training needs!
by ezz | Jul 23, 2025 | Case Studies
GFD Learning, under the umbrella of MTC International Development Holding Company, was selected to digitalize the Logistics Diploma curriculum for Grade-1 Secondary Industrial School students in Egypt.
This project was part of the Workforce Improvement and Skill Enhancement (WISE) initiative, funded by USAID, and aligns with Egypt’s Vision 2030, focusing on quality education and decent work.
The goal was to upgrade Egypt’s technical education system, enhance employer-school connections, and foster local partnerships for economic development.
The Challenge:
The COVID-19 pandemic accelerated the need for digital transformation in education, forcing institutions to rapidly adapt to e-learning solutions.
GFD Learning faced several challenges while transforming the Logistics curriculum into interactive e-courses for a new generation of learners:
- Target Audience: Engaging Generation Z, who have shorter attention spans, required a fresh, fast-paced approach.
- Accessibility: Developing content that could be accessed by students with varying internet speeds across Egypt.
- New Learning Method: Introducing self-paced online lessons to high school students, a first-time experience for many.
- Technical Expertise: Ensuring the curriculum not only covered logistics but also safety, soft skills, and communication, with expert collaboration to ensure relevance to the workplace.
The Solution:
GFD Learning’s instructional design team created a blended learning experience, incorporating interactive, personalized, and rapid content delivery compatible with all devices (PC, tablet, mobile). The solution included:
- Instructional Design: Highly customized courses that aligned with students’ needs and learning styles.
- Gamification: Educational games and simulations were incorporated to keep learners engaged and challenged.
- Real-life Scenarios: Through the work of subject matter expert Ms. Dina Sallam, real-world logistics scenarios were embedded into the content, linking education to the labor market.
GFD Learning’s design approach was centered on creating an engaging experience for students, using colorful and intuitive design elements to guide students through the lessons, ensuring they never felt stuck. The development team crafted unique templates that fit the project’s goals and aimed for a smooth, accessible learning experience.
GFD Learning Secret Recipe:
GFD Learning’s philosophy centered on:
- Branched Scenarios & Interactive Videos: Allowing students to make decisions and see consequences in real-world simulations.
- Gamification & Case Studies: Using competitive elements and realistic scenarios to motivate and engage students.
- Assessments & Feedback: Integrating assessments throughout to ensure learners were retaining and applying knowledge effectively.
The Results:
GFD Learning successfully digitalized the entire Logistics curriculum over a 6-month period, creating hundreds of storyboards and engaging content.
The project reached 211 learners and delivered 4 full curriculums, incorporating interactive features such as branching scenarios, case studies, and educational games.
Dr. Tamer Moussa, Competency-Based Education Advisor at WISE, praised GFD Learning’s ability to integrate real-world application into the curriculum, allowing learners to apply their knowledge in realistic situations. The project set a new standard for engaging, interactive e-learning in Egypt.
Project Numbers:
- 211 Learners
- 4 Full Curriculums
- Hundreds of Storyboards Developed
- 6-month Project Duration
Client Testimonial:
“GFD Learning’s innovation, creativity, and attention to detail brought new energy to our project. They provided not just an educational tool, but a transformational learning experience. The team’s dedication to creating content that resonates with learners while meeting the standards of the industry is unmatched. It has been a pleasure working with them, and we look forward to future collaborations.”
— Dr. Manal Samra, Leadership and Curriculum Development Senior Advisor, WISE-USAID Funded Project
Conclusion:
The WISE project is a prime example of how GFD Learning, in partnership with USAID and the Egyptian Ministry of Education, helped to enhance Egypt’s education system through innovative e-learning solutions. This project reflects the growing importance of technical education and GFD Learning’s commitment to making a difference. With this successful collaboration, GFD Learning continues to support the next generation of leaders, ready to face the challenges of tomorrow.
Ready to experience the future of learning? Discover more about GFD learning solutions and explore how we can help you innovate education today.
by ezz | Jul 23, 2025 | Case Studies
A long-term partnership to bridge the gap between education and employment.
USAID launched the Workforce Egypt (WFE) Project in 2021. The mission was clear: develop a competent, job-ready workforce aligned with modern economic demands.
To make this vision a reality, USAID partnered with GFD Learning, an organization with deep-rooted expertise in workforce development and institutional transformation.
About the USAID Workforce Egypt Project
The Workforce Egypt Project aims to improve the employability of youth, especially females, by aligning technical education outcomes with market needs.
Implemented in close collaboration with Egypt’s Ministry of Education and Technical Education (MoETE), the project supports institutional capacity-building, introduces new specializations, and supports private sector engagement through applied technology schools.
The Challenge
The WFE project was ambitious in scale and scope, facing several key challenges:
- Technical education was perceived as low status and outdated, making student enrollment more difficult.
- The curriculum across technical schools lacked alignment with current industry standards.
- Career guidance systems and structured pathways from education to employment were almost nonexistent.
- Existing vocational Training Centers (VTCs) needed a major overhaul to meet real-world job demands.
The GFD Learning Approach
As a lead implementing partner, GFD Learning supported USAID with comprehensive, scalable solutions that tackled challenges at both the system and institutional levels. Our contributions included:
- Curriculum Development: Designed 22 new competency-based curricula in high-demand sectors such as artificial intelligence, robotics, software development, and CNC.
- School Transformation: Helped launch 10 International Applied Technology Schools (IATS) across various sectors, setting a new standard for applied learning in Egypt.
- Career Support: Established Egypt’s first Career Development Centers (CDCs) for technical education to offer structured career guidance and improve students’ transition into the workforce.
- Employment Integration: Institutionalized employment services within schools, creating sustainable systems that support job placement and internships for thousands of TVET graduates.
- Training Center Revamp: Transformed VTCs into modern hubs for training and employment by aligning them with industry standards and competency-based learning.
The Result
The USAID Workforce Egypt Project, powered by GFD Learning, has contributed to a national shift in how technical education is perceived and delivered.
The project enhanced job readiness among youth, fostered innovation, and laid the foundation for a more responsive, market-driven education system.
More importantly, it proved that with the right partners, large-scale systems reform is not just possible—it’s replicable.
Project Numbers:
22 market-driven, competency-based curricula developed in cutting-edge fields like AI, CNC, robotics, and software development.10 International Applied Technology Schools (IATS) established across diverse economic sectors.
50,000+ job placements facilitated for technical education graduates through national employment programs.30,000+ internship opportunities created to enhance students’ practical skills and workforce readiness.
In Their Words
“GFD Learning, through USAID’s Workforce Egypt Project, has played a key role in the transformation of TVET in Egypt, from launching new curricula to establishing CDCs, bridging the gap between education and industry with measurable impact.”
USAID
